Two PIOs talking to each other on the phone about a news story that involves both of their agencies. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. Now that you have some tips for better writing, lets look at how to write a news release. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? As exemplified in the Pew Research study, people are getting information from sources other than traditional media. If you do not want something recorded by the media, cover it up or shield it with a vehicle. PIOs need to have a complete understanding of the community's demographics in order to: A. The message should be: How will you get the message to your audience? The Governor is continuing to monitor the situation. Responds to the media while respecting restrictions on the release of sensitive information. Work within the emergency management system. What problems are you having in your community? Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. D. seek media release approval from the Communication Unit Leader., 24. There are all kinds of emergencies out there that we can prepare for. For more information on AP style, go tohttp://www.apstylebook.com. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. %%EOF Uses information from other members of the local unit to develop accurate, accessible, and complete information on an This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. This feature can facilitate abuse of the system. Serves as a press secretary for the Agency Executive or Senior Official during the incident. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. . The Sonoran Desert will be among the hottest places on the globe for the next 4 months. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. Managing Public Information for All Hazards Incidents Increase community preparedness is not specific. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. [25 Test Answers] FEMA IS-29A: Public Information Officer Awareness Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. 0 Construct and deliver an appropriate crisis and emergency risk message. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. Simplify complex ideas by using short sentences. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). C. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. For highly visible or controversial matters, it might be best to have a leader in the organization speak. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. Describe the role and function of the PIO. Social Media: Preparedness 101: Zombie Apocalypse. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Generally, there is no review before modifications are accepted. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. After taking this course you may want to take other courses to help you continue your professional development. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! Functions of the Public Information Officer - emilms.fema.gov Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . Were people prepared for previous incidents? In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! 50% C. 25% D. 5%, 9. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. Describe the role of the PIO in an emergency. You need to write to your audience. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. Salary Statistics for Public Information Officers. Spelling- and grammar-checking tools (printed and computer software). Television is the main source of news for Americans. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. Evaluation is crucial for judging the effectiveness of a public awareness campaign. The widespread use of social media means you and your organization need to include social media in your communication strategy. A campaign on hurricane awareness wont get much play in December. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. Technology has a great impact on your ability to manage the message. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. The role of the pubic information officer. 18. Once again, we see a fire threatening our citizens and their homes. Promote government programs and activities B. or a non-emergency event. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. 1955 0 obj <>stream The Governor declared the emergency following a similar declaration by Liberty County. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). (Unit 5). Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. List the skills needed to be an effective PIO. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. * The social media links provided are for reference only. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. Even a few minutes of practice can make a big difference. The media area is a place where media congregate to help enhance the flow of information. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. One of the advantages of the Incident Command System (ICS) is: A. People have a right and a need to know about the risks they face. Creates a positive impression of your organization. endstream endobj 495 0 obj <. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. Better yet is the number of people who call and request preparedness kits! A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Provide information and updates in a timely manner. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. IS-29.A: Public Information Officer Awareness - FEMA Describe how to manage the news media at the scene of an incident. C. request additional assistance through the National Public Information Support Network. * The social media links provided are for reference only. Recognize various legal aspects associated with emergencies and public information. FEMA IS-29: Public Information Officer Awareness Answers. Responsibilities of the Components of the ICS Organization. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. Its community preparedness. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Are there warnings or other critical messages to be communicated to the public? It is important to build relationships with your media contacts. (Unit 1), Describe the role and functions of the PIO. IS 29.A Public Information Officer Exam Questions | FEMACourses In other words, express parallel ideas in parallel grammatical forms. The National Incident Management System (NIMS) is:A. Email. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. You can find the complete list of courses in the Spanish language course list. When will you implement your campaign? Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Resident/Non-Resident, Trainer Program, etc. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. They can be seasonallike hurricane preparedness week. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. 0 You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. What is the community sentiment toward your organization or the issue? If you use an acronym, make sure your audience understands it. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. Identify the purpose of what you are writing and start with the main message. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. Click on a program for additional information. You cant manage who shows up but you can and should manage contact with the site. When an emergency happens, ICS is implemented. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. For example, you can post videos, use social networking sites, and/or create a blog. 4. D. Identify opportunities for public awareness campaigns. Is the conduit for information to internal and external stakeholders. Next you need to identifyhowyou will communicate. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Narrator: Red Stick Ready targets every segment of the community. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. Do not be afraid to put bad news first if that is the message. Your media list should be current, complete, and tailored to your organization. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. The Public Information Officer may also perform a key public information-monitoring role. There are also professional social networking sites with sections for jobs. Verdi White: And I believe that that has helped in our relationship with the media. I would urge you to be careful whenever you travel, Smith said. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Create clear and easily understood messages. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. Increased information needs can be handled. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. B. Describe evolving media tools, including social media, for communication. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. User: 4. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B Select the right media to reach the target audience. Public Information Officer Jobs and Salary To read this blog, go to:http://emergency.cdc.gov/. Video sharing sites to expand or market a story, and. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. Youll be quite surprised at how the elected official mouse makes all the difference with the children. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. D. The ninety-five (95%) segment of the 95/5 concept, 5. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). 17. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Providing information and access to newsmakers. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Blogs are a good tool to use to communicate with your audience. A directory of your organizations Internet presence. You should set a realistic deadline and interim benchmarks, as needed. Use jargon to communicate with your target audience B. Describe how to develop and execute a public awareness campaign. Emergency Management Institute In their zeal to get the story reporters may not always recognize the potential for danger to themselves. The media will want to get as close as possible to get pictures/audio/interviews. NIMS Description of the PIOs Responsibilities. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. Break your ideas into one subject per sentence. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. FEMA IS 29.A Answers - Public Information Officer - FEMACourses This course can provide a basic understanding of the PIO function for those new to the position. Establish contact with other agency PIOs. A micro-blog is a type of blog where the message is shorter. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. Chris Mrela wrote a dynamite report on this a couple of years ago. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). . When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. One that is completely out of reach is de-motivating. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. Each time this test is loaded, you will receive a unique set of questions and answers. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. Refer to the list below. The word zombie comes from Haitian and New Orleans voodoo origins. C. will transfer to a planning position if no media covers an incident. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. It was absolutely the very best thing we could have done. Successful blogs are compelling and current, and encourage interaction with readers. Many different social media monitoring tools are available. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. You can find the complete list of courses in the Spanish language course list. The 8-Step Communication Model includes:A. Assess the current situation B. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. Proactivity occurs during A. Another way to express your key message B. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. What events nationally and globally are in the news? The heat on the desert floor isnt just a nuisance, its expensive & lethal. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Evaluate the effectiveness of your campaign. A defining characteristic of wiki technology is the ease with which pages can be created and updated. A public awareness campaign is a vehicle you can use to get your message out about being prepared.
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