raising cane's marketing strategy

With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. Waffle House is the latest entrant in the catalogue of ridiculous restaurant-fashion mash-ups. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Teriyaki Madness had some fun with what couldve been a marketing nightmare. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Gaining productivity by innovating the digital employee experience. Theres a bright yellow Waffle House logo on the heel. Communication, connection, and care when it counts. in the application process, EOE including Disability/Protected Veterans. The various Support Departments or Functions are led by best-in-class experts. WebPromotional Strategy One of the main ways Raising Canes has integrated its marketing is through Facebook. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Provide Leadership & Support to all Restaurants and Business Unit Team, Responsible to deliver What We Do, high-performing, best-in class Operations by working with, leading & inspiring restaurant management teams & Crewmembers, identifying areas of opportunity, holding accountability and celebrating successes, Ensure Company Restaurant activities and operations are aligned to Raising Canes Vision, Mission, Core Values & Non-Negotiables, Directs and operates Restaurants while leveraging, directing and collaborating with the Area Business Unit Team, Builds and executes Operational plans built from the ground up, Delivers operations performance aligned to sales driven, profit smart philosophy, Coaches restaurant leaders to show appreciation through the 3 Rs of Canes Love: Respect, Recognize and Reward. Todd Graves and Craig Silvey launched Raising Cane's Chicken Fingers (commonly known as Raising Cane's) on August 26, 1996 in Baton Rouge, Louisiana, as a fast-food restaurant business specializing on chicken fingers. Simler is a graduate of Northwest Missouri State University with a bachelors degree in journalism. Get todays need-to-know restaurant industry intelligence. We are not an agent or representative of any employer. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Bachelors Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role, 3-5 years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact, General knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizationalskills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area. You can also receive alerts via instant message. Not ready to apply? At Canes, Restaurant Marketing is executed through localized Caniac Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! Restaurants will always be the center of our business. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. WebRestaurant chain Raising Canes Chicken Fingers is an international fast-food chain. Earlier this year, Dominos Pizza launched a new TV ad that tries to directly recruit workers by showing how an entry-level gig there can pave the way to franchise ownership. Raising Cane's Chicken Fingers has now surpassed $1.5 billion in annual sales tripling in size within the last four years and more than doubling its team to 25,000 The RLM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. Raising Canes recently launched its biggest marketing campaign in its history, starring what the chicken-finger chain says is its biggest asset: Its workers. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! It is a very fun place to work at and Ive honestly come across some very interesting and exciting people that Ive created a bond with. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Todd based his company approach on this notion. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand. The Area Director of Restaurants is the restaurant leader responsible for directing and operating restaurants within a specific area that is assigned to him or her, while leveraging, directing and collaborating with the Area Business Unit Team. WebThank you so much for your enthusiasm about Raising Canes. Our commitment & dedication to Restaurant support is a competitive advantage! Every talented Crewmember in our Restaurant Support Office (RSO) is integral to our success and a value to our rapidly growing company. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. Do not sell my personal infoPrivacy PolicyContact UsRSS, Raising Canes enlists its workers as stars of its latest ad campaign. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Adidas bills the shoes was batter-like in color, with a waffle texture embossed around them. One Love. campaign features more than 6,000 Canes crew members some from every one of the fast casuals 622 locations. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Connect With Us! Raising Canes, the chicken-finger giant with roughly 550 locations in 30 states, as one of the haves. The The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. WebAccelerates the already fast-growing Raising Canes Brand, Founder and Mascot social channels through distinct content calendar development, timely pop culture and trending We are not an agent or representative of any employer. We have only ONE LOVE - quality chicken finger meals! WebRaising Cane's Chicken Fingers is hiring a Field Marketing Manager, with an estimated salary of $80,000 - $150,000. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Read more, Upgrade to Premium to view the number of applicants for this Job, Upgrade to Premium to start a conversation with Raising Cane'S. Search job openings, see if they fit - company salaries, reviews, and more posted by Raising Cane's employees. Crewmember must live in, or relocate to this Market. The new world of intelligent employee communications, Supporting a spirited and giving employee culture through communication and engagement. Raising Canes Fortunately, Todd Graves, co-founder of Raising Cane's, was happy to answer all of these questions. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. This job is no longer accepting applications. Number 8860726. And more marketing news of the week. The Area Leader of Marketing (ALM) will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. Our commitment & dedication to Restaurant support is a competitive Every talented Crewmember in Members help make our journalism possible. WebAt Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. Apply But its likely something the industry, As March Madness begins, restaurants make a mad dash to snag fans, Cracker Barrel intends to tout value with $5 to-go meals, McDonald's is expanding its Krispy Kreme test, KFC ditches some items to make room for others, Restaurant marketing is time-warping back to the future. Our commitment & dedication to Restaurant support is a competitive advantage! For information on It was fun. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. WebOverview: At Raising Cane's Chicken Fingers(r), our concept is focused and unique. WebRaising Canes is a brand that values high performance. How can you stand out? Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Raising Canes didnt want any old burger flipper to join the team. We use cookies to improve your experience on our site. Restaurants will always be the center of our business. Just announced! WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Learn more about Winsight is a leading B2B information services company focused on the food and beverage industry, providing insight and market intelligence to business leaders in every channel consumers buy food and beverage convenience stores, grocery retailing, restaurants and noncommercial foodservice through media, events, data products, advisory services, and trade shows. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. WebRaising Canes 2016 Marketing Plan By: Tayler Rivera Contents Executive Summary 3 Mission Statement 5 Situational Analysis 6 Target Market 10 Competitive Review 12 At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Roughly 2- 3% of sales goes towards marketing Cane's advertises on many platforms from social media to radio and television ads. 30 Raising Cane's Marketing Strategy jobs. Have fun on your path to success it all begins here. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. These costs are part of /sites/all/themes/penton_subtheme_nrn/images/logos/footer.png, 2023 Informa USA, Inc., All rights reserved, NRN editors talk about the NRAs recent report, what happens when children are banned from restaurants, and celebrity marketing, Duffys Sports Grill Mastered Gift Cards in a Flash, Examining new ways to collect restaurant guest data, It's time to Roll Up to Win at Tim Hortons with exciting new prizes, Subway opens new dual headquarters building in Miami, Menu Tracker: New items from Burger King, KFC, and Chipotle, San Diegos Trust Restaurant Group drives retention, innovation with culture of yes, Nations Restaurant News launches new CREATE Roadshow event series, Allowed HTML tags:

. Please say hi if youre there. GrabJobs is the no1 job portal in the US, connecting you to thousands of jobs fast! We always are looking for great people to join in our journey, he said. We have only ONE LOVE(r) - quality chicken finger meals! At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). WebRaising Cane's Main Industry Restaurants, Hospitality Website www.raisingcanes.com Contact Information Headquarters 100 North Ste 802, Baton Rouge, Louisiana, 70802, United States (225) 383-7400 Raising Cane's Profile and History Raising Cane's USA, LLC operates a chain of restaurants in the United States. Raising Canes vision is to grow Restaurants, serving our Customers, all over the world and be the brand for quality chicken finger meals, a great Crew, cool Culture and active Community involvement. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. requesting a reasonable accommodation Secondary Responsibility Provide Leadership and Coaching to Business Unit Team, Identifies current needs and/or gaps and directs Business Unit Team support to achieve desired results, Directs Area Marketing support in developing and altering plans to most effectively utilize media, sponsorships and active community involvement, Directs Training support to support underperforming Restaurants, certify training Restaurants, facilitate rollouts and assess effectiveness of current training programs, Directs Recruiting support to assess needs, build recruitment strategies and allocate resources to attract and onboard all levels of Restaurant Crewmembers, Conducts regular business reviews in conjunction with the Area Business Unit Team, Tertiary Responsibility Collaborates with RSO and Functional Crewmembers to Support Restaurants, Collaborates with Functional Leaders to screen and hire best-in-class Functional experts for the Area Business Unit Team, Collaborates with Functional Leaders in all personnel management of the Business Unit Teams: compensation, performance reviews, expense management and PTO review and approvals, Provide insight and feedback to RSO & Functional Crewmembers on the effectiveness and usefulness of all Restaurant programs, systems and tools, Recognizes when potential gaps in support, processes, and/or tools for the Restaurants exist and notify the appropriate parties for resolution, Leverages appropriate forums to ensure all RSO & Functional Crewmembers are aligned to the goals and objectives of the Area Business Unit Team, 5+ years experience in the restaurant industry with multi-unit leadership experience, Retail / Restaurant experience in Operations for multiple units, Microsoft Proficient: Word, Excel & Power Point, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Strong work ethic and hands on approach, High level of attention to detail, analytical & decisive decision maker, Action & result oriented, strong commitment to quality & data-driven results, Ability to see the big picture and focus on unit level performance concurrently. Raising Canes is seeking a Communications Manager to be based in its Plano Restaurant Support Office. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. Chipotle Mexican Grill is making another foray into the metaverse. Consider the chains sales in 2016 were about $576 million with about 250 units. The various Support Departments or Functions are led by best-in-class experts. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. Every talented Crewmember in our Restaurant Support Office (RSO) is integral to our success and a value to our rapidly growing company. Sign up here. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. Primary Responsibility Support Restaurants, Secondary Responsibility- Support Business Unit(s), Tertiary Responsibility Support Function, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, The ALM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed, Participate in ongoing training of new and existing marketing programs and philosophies, Identify support needs for the Restaurants to inform RSO projects, priorities and resources, Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! The estimated total investment necessary to begin the operation of a Raising Canes Franchise ranges from $1,663,100 $2,807,500. And on the soles? WebRaising Cane's is famous for its signature sauce. You will be responsible for developing and executing a roadmap that improves our attribution and measurement, facilitates incrementality testing, and adapts to changes in the broader It all started with a collegiate dream: a restaurant that only serves high-quality chicken finger meals. Type Raising Canes in the search box. At Canes, Restaurant Marketing is executed through localized Caniac (Grass With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships As the Area Director of Restaurants, he or she is responsible to the Operations Department Strategic Direction: to deliver What We Do, Culture, Leadership & Financial Performance; leverages Restaurant Support; and is actively involved in our Communities. Raising Cane's restaurants primarily offer chicken finger meals. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. The Business Unit Leader will lead & direct the Business Unit Team. Raising Canes certainly isnt the first chain to feature its employees in ads. You can break it down further by toggling to Segments. Vice President, Media Sponsorships & Fry Cook & Cashier, Vice President, Restaurant Marketing & Fry Cook & Cashier, Vice President, Total Quality & Fry Cook & Cashier, Vice President, Marketing & Fry Cook & Cashier, Senior Vice President, Crew Relations, Fry Cook& Cashier, Director, Office Services & Fry Cook & Cashier, Office Services Assistant & Fry Cook & Cashier, Vice President, Recruiting & Fry Cook & Cashier. family oriented. Kumaran pushed for Crew to share even more to further the engagement and value of the platform. Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. WebRaising Cane's, headquartered in Baton Rouge, Louisiana, has 40,000 workers, and is planning to expand its footprint in 2022. Simler brings nearly ten years of advertising and marketing experience to Raising Canes. Sign In WebAt Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! Would you wear Waffle House sneakers? Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. B03 #BackyardBliss comes in second at 1.6x. Realizing that its workforce was not only physically disconnected but virtually as well, spread out across 560 locations, Raising Canes looked for a solution to revolutionize awareness of whats happening in the restaurants and the connection between Crewmembers at all levels of the business.

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