Lockdown has been a tumultuous period for celebrity culture, and while some celebs have tested the general publics last nerve with ill-conceived messages of goodwill, others have formed closer bonds with their fans than ever before. (Frankly, it's not clear how many people even know that.). Agreed. This suggests a fairly obvious correlation: People tune into the ceremony when it's likely to honor movies they've seen. From tone deaf social media posts to furloughing misfires, our patience with the rich and famous is wearing thin. Original reporting and incisive analysis, direct from the Guardian every morning. Nobody likes being lectured by someone looking down on them. Crash, which won best picture in 2006, is no one's idea of a classic, unless you mean the 1996 David Cronenberg sex-and-auto-wrecks film that wasn't nominated. Yet this year, almost no one is paying attention. But there is something else at work here too. Also movie stars aren't necessarily the biggest celebrities anymore like they once were. Millions are tuning in. Just a few days ago, Lopez was photographed in a vulgar Christian Dior bucket hat and bundled up in fur as she prepped for her New Years Eve performance. But the instant backlash the Wonder Woman star received over the viral video showed just how much our relationship with celebrity culture had already shifted in a world with lots on its mind. Both late night talk show Jimmys (Fallon and Kimmel) have publicly apologised for past occasions when they appeared in blackface, while actresses Kristen Bell and Jenny Slate have left their respective voiceover roles as animated black TV characters, and Glee star Lea Michele was forced to address multiple accusations of unpleasant on-set behaviour while starring on the hit show. One recent producer of the Oscars, who spoke on the condition of anonymity to discuss confidential metrics, said minute-by-minute post-show ratings analysis indicated that 'vast swaths' of people turned off their televisions when celebrities started to opine on politics.". Its this insight which saw the brand launch a pro-bono campaign driving awareness of the World Health Organisations protection measures against Covid-19, alongside a campaign to promote positive mental health. Simply offering up unfettered access isnt enough anymore. And, to reiterate my earlier point, no oneeven consumers who claim to be interested in Hollywood's outputhas even heard of the major nominees this year: According to the Guts + Data poll, just 18 percent of respondents were aware of, It's funny I should mention that movie, since it's, about how Hollywood is smug, cynical, self-absorbed, and completely deluded about its own political relevance and purity. Once I found out the judges at the Oscars arent required to watch the films I stopped caring. It's not like people don't "like" awards shows, it's more like they stopped caring. The definitiveness of these proclamations, handed down from on high by the mysterious people who make up the Academy, has always been an exaggeration, at best, and more accurately a Hollywood fiction foisted upon the world. Chrissy Teigen and countless Kardashians engaging in luxury travel, still, now, as numbers spike and ICUs verge on overflow. Biden Embraces the Fearmongering, Vows To Squash D.C.'s Mild Criminal Justice Reforms, The Flap Over Biden's Comment About 2 Fentanyl Deaths Obscures Prohibition's Role in Causing Them, Conservatives Turn Further Against WarExcept Maybe With Mexico. Its also allowed talented newcomers to emerge, like funnyman Munya Chawawa with his timely sketches or lip-sync comedians Sarah Cooper and Meggie Foster. The real problem with the Oscars, then, is not one the pandemic caused but one it revealed: The Academy pretended to know what was best, period. Influencer content can serve a much nobler purpose during this difficult period. A big social media star can be better known than someone all over the movies. In March, Grammy producers avoided the Zoom awkwardness of other awards shows and staged performances by some of the industry's biggest stars to no avail. Assuming the correct empathic tone is struck, influencers in particular are arguably more essential now than ever. For more information about our use of cookies, our collection, use, and disclosure of personal information generally, and any rights you may have to access, delete, or opt out of the sale of your personal information, please view our Privacy Policy. I watched something else after 30 minutes of drudgery. Then there is the billionaire David Geffen, who deleted Instagram after the incensed reaction to him posting pictures of his $590m (480m) superyacht, on which he is self-isolating, with the caption hope everyone is staying safe. But they were movies that practically everyone had heard of, that didn't feel like sermons, and that everyoneor an awful lot of peoplecould relate to, somehow or another. A word of advice: if youre a celeb or influencer flogging an unnecessary product, or just posting selfies right now like nothings changed, it might be the right time to have a little rethink. 100% agreed! Its like that old Us Weekly motto StarsTheyre Just Like Us! has been made law. As a result, there wasn't much marketing, either. "These things are so old-fashioned, if it weren't for who the nominees were, the broadcast could be coming from 1967 . That TikTok video sent Fleetwood Macs 1977 hit soaring to the top of the charts. the preachy video Madonna posted from her rose petal-filled bathtub, A post shared by Daisy Maskell (@daisylmaskell), A post shared by Sophie Ellis-Bextor (@sophieellisbextor), Amanda Holden dressed up to the nines to take the bins out, A post shared by Amanda Holden (@noholdenback). It used to be a big thing. I want to put on my fucking expensive outfits, and I want to go out. If you cant quite relate, thats okayshes a professional, and thankfully for the anxious and aimless at home, shes still doing her job. Without Googling, does anyone even remember what Lion, nominated for best picture just four years ago, was about? By signing up to the Blaze News newsletter you agree to receive electronic communications from Blaze Media that may sometimes include advertisements or sponsored content. Blessedly, Cardi B has continued to provide pandemic-themed laughs. British popstar Sophie Ellis-Bextor had a lockdown hit with her Kitchen Disco performances (Credit: Alamy). What is hugely important right now for me as a parent especially is that the perceptions of heroes are changing and children are seeing the value of a career as a carer, rather than idolising someone from Love Island, adds Firgas Esack, a freelance publicist. Everyone fumbles with the phone camera. 3.3.2023 5:30 PM, Joe Lancaster Sustaining it will be more of a challenge, but new formats will evolve., A post shared by Amanda Holden (@noholdenback) on Apr 6, 2020 at 9:33am PDT. And those are the ones that will endure beyond lockdown, which has thrown into question the validity of those Instagram influencers who will promote anything for cash. This made me feel real good . The people who are most associated with spectacle now seem the smallest, even as they try to use their platform for a greater aim. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); NEXT: Senate Passes Anti-Asian Hate Crimes Bill That Doesn't Prohibit Discrimination in College Admissions. First came the super-ill-advised and unasked-for "Imagine" video, spearheaded by Gal Gadot (whose much-anticipated "Wonder Woman 1984" did, in a movie star's worst 2020 nightmare, go . And now that were all at home with more time on our hands, it makes sense for celebrities to be promoting themselves on social media regardless of financial gain. Sorry, but it is obvious that we are not. Howard Rubenstein: An honorable flack who did PR with grac Canadian teacher with size-Z prosthetic breasts placed on paid leave, Buster Murdaugh got 'very drunk' with dad 2 months after mom, brother murdered: source, I'm a professional cleaner ditch these 4 household products immediately, Chechen warlord and Putin ally falls seriously illfeared poisoned: report, Tom Sandoval speaks out on Raquel Leviss affair: I deserve your anger, Shoeless Ariana Madix awkwardly tries to avoid cheating Tom Sandoval, Prince Harry was scared to lose Meghan Markle after fight that led to therapy, Memphis Grizzlies star Ja Morant allegedly flashes gun at a strip club, Ariana Madix, Tom Sandoval have awkward moment amid cheating scandal. Often we are the first port of call for our listeners to check in to express their emotions and tell their stories, says Daisy Maskell, KISS Breakfast Show host. Everyone ums. For another, it's not even clear that anyone has heard of them. John Travolta. with his quick-witted action choreography and a penchant for comedy, Jackie Chan was all but confirmed to become a mega-star. A representative reply: Youre worth over $150 million, donate your own money. Williams later clarified that he had already donated; nevertheless, it feels as if an awful lot of celebrities are more keen on soliciting money from us plebs than reaching into their own purses. I remember watching with my grandma and mom and a couple aunts and cousins. Most surprising, 24% said that . Add to this the fact that the awards increasingly go to movies few have seen (orand I must repeat myselfeven heard of), and in recent years that fiction has begun to sag. We adulate celebrities so much, it's no wonder they're under the impression that we care about their political opinions. Consumers find creators to be incredibly persuasive and trustworthy, says Mary-Keane. Real estate awards are about as interesting. Replying to @BNeidhardt. After all, the primary purpose of celebrities is, of course, to entertain. Far from inspiring in a time of crisis, the paper said. Mainly because he clearly didnt think twice about it.. 2023 BuzzFeed, Inc. All rights reserved. Its certainly true that the fish tank in which we watch famous people swimming around has been under a magnifying glass during quarantine. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Unfortunately for the Pulp Fiction star, a clear beginning of his descent occurred when he introduced Idina . Which actresses are past their prime? They're funny actors who made dramas and then weren't funny anymore (Goldie Hawn); serious actors who starred in comedies and then tried to keep the joke going (John Travolta); and actors who ruined their credibility by being constant tabloid fodder (Meg Ryan). Celebrity Lists R. Updated March 3, 2023 3.6m votes 104.7k voters 4.6m views. But relevance is more key now than ever. The public want to see celebs putting their hands in their pockets and supporting charities and small businesses, not taking advantage,. If the attention currently laser-focused on the High Court libel trial involving Johnny Depp and Amber Heard is anything to go by, scandals will still continue to generate as much salacious fascination as ever. Im just trying to make sure I get food on my table. The pandemic-era Golden Globes a little more than a year later plummeted to 6.9 million viewers, down 64% from last year and barely besting 2008, the year a writer's strike forced NBC to air a . Its interesting, if not always reassuring, to see these folks ply their crafts unmediated, without the screenwriters and film editors and cinematographers who typically help shape their images. Who wants another is-this-thing-muted? The truth is, we don't. In this video, Candace Owens, Director of Urban Development for Turning Point USA, lets unaware celebs in on the reality: no one cares what they think. The Tuxedo, The Spy Next Door, The Karate Kid, and The Medallion are some of his greatest Hollywood works. The album . In the process, the Academy Awards may separate themselves from viewers as well: If ratings for other recent awards ceremonies are any guide, Sunday's broadcast could easily lose half its audience versus last year. What do you guys want to see now? Christine asked. What this year's dismal awareness numbers suggest, then, is not only that Hollywood failed in an unusual year to market and P.R.-blitz viewers into some vague sense of what was up for the big awards, but that Hollywood has failed for years and years to supply enough value that potential viewers might seek out those films themselves. I have to act as my own best friend. 3.3.2023 5:45 PM, Jacob Sullum Also movie stars aren't necessarily the biggest celebrities anymore like they once were. dg October 20, 2022 fm fm xw read qk. Too many Oscar nominees and winners are not only obviously not the year's best picture, they are obviously not the year's third-best picture, or even its seventeenth. There has been a lot of atonement to compensate for the lack of red carpet soundbites, from backtracking on insensitive contributions like actress Lili Reinhart apologising for using a topless photo to support BLM to undercooked catch-all responses to injustice, like the cringeworthy video of white celebrities claiming I Take Responsibility in response to police brutality in the US. Some houses are cluttered and some are immaculate. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Thanks for contacting us. It's funny I should mention that movie, since it's about how Hollywood is smug, cynical, self-absorbed, and completely deluded about its own political relevance and purity. One of the first celeb gestures that made me go wow was James McEvoy donating 267,000 to the NHS crowdfunding campaign, says Firgas. Meanwhile, its the non-famous heroes who resonate: The frontline workers and health-care providers New Yorkers cheered for every night at 7. She has seen an influx of call-ins to her show now people are no longer on their morning commutes. They dont want you to see this Big Tech does its best to limit what news you see. Ten days later, the New York Times ran an article titled Celebrity Culture is Burning in which writer Amanda Hess explored the idea that one consequence of the global pandemic might be the swift dismantling of the cult of celebrity. This is true, however, i also think people are just sick of the celebrity machine rubbing their opulence in their faces. the two most important personality traits that influencers must have is compassion and understanding, says Mary-Keane Dawson, CEO of the Takumi influencer network. This video courtesy of PragerU. So what to do, as a celebrity whose very existence depends on being seen by other people, when we are all stuck at home? I dont know when its happening, I dont care about it, and if I hear that someone won best supporting actor or best defensive lineman I say, oh thats cool. As it turns out, they need us more than we ever needed them. I can think of plenty of other thoughts the public would like to share with Lopez right about now. Whether through kindness or humour, the celebrities that will come through lockdown in the best shape are those that have been perceived to be authentic. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Do you want to see performances? Joking about with the bins, filming cookery shows from lockdown or donating huge sums of money for the national effort: its clear that celebrities offering entertainment or support (but ideally, both) to their fans have the highest chance of surviving lockdown with their reputation intact. In her next daily broadcast, Christine was alone at home, trying on funny hats and live-chatting with another alt-pop star, Charli XCX. Which actors are no longer relevant in Hollywood? People say that last part about not caring about celebrities but were in peak celebrity worship culture. The celebs that will fare best out of this are celebrities with heart and soul, those whom possibly Covid-19 has exposed a level of kindness and compassion.. And then they have the nerve to parade around with designer outfits and million dollar jewelry so they can pat each other on the back for being so incredible, all while winners get 3 minutes in front of the microphone to berate the general public about social agendas that even they dont follow. Subscribe to Reason Roundup, a wrap up of the last 24 hours of news, delivered fresh each morning. OK, fine, I don't actually mean anyone. Then there's the fact that the Oscars ate nothing more than an event where rich people rub elbows with other rich people. Furlough should be only used if a business is unlikely to survive lockdown in my eyes, and too many celebs are taking the piss, says Susannah, 30, a fundraising professional from Wales. The average person has to work a bullshit 9-5 they dont like their whole life just to make a fraction of the amount these people make for just a few weeks of work. Its been interesting seeing another side of some celebs and influencers, and the virus has exposed those who are pretty dull..
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