3 words to describe your personal brand

Heres the worst-kept secret in the world of writing: verbs work better than adjectives. Exclusive, stylish, and exquisite (expensive). Meanwhile, Expertise contains descriptors of tough-minded Rationals while the final category of Drive roughly corresponds to the active Artisans. Which words best describe what your brand must convey? professionalism is vital to your professional success and personal growth, so You dont want to come across as inauthentic or self-serving, so use them sparingly. Stephen Hawking really has to work to communicate, yet hes one of the most influential scientists in history. What is your ONE word? In most cases you will find consistency from your feedback providers. With more and more people developing their personal brand statements, some common trends are starting to emerge. Sharing this info is very impactful!! And having a personal brand statement makes it easy for anyone employers, customers, clients, or contacts to identify if they want to work with you or listen to what you have to say. that could potentially compromise your internal moral compass or professional How to use descriptive words for your personal brand, Using descriptive words for your personal brand can come across as inauthentic and self-serving, so you need to use them sparingly. The first step to building your personal brand is knowing yourself and your personality. Brevity begets precision. This is crazy specific, but you could find all the people that match the following: Want to help contribute to future articles? Question: Activity 1.1 Write four words to describe your ideal self-concept (personal brand) 1 2 3 4 What steps are necessary to make your desired personal brand a reality? . So they end up sounding like everyone else. Hi there, I'm Juls! Positive 4 . Use personal brand adjectives sparingly and in conjunction with verbs to craft your professional image without coming across as arrogant or desperate. Can you be counted on to do the right thing? Weve put them into three core buckets that you can mix and match to craft a professional image that actually fits your personality. Here are some adjectives/characteristics to get you started on crafting your brand personality. These statements are typically between one and two sentences and should be attention-grabbing, compelling and memorable. the 9 secrets of job hunting with a humanities degree, We use cookies to ensure that we give you the best experience on our website. Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry. First, understand that the words you use are just a means to convey powerful ideas. One that when people hear it, they know who it is. Positive 4. Your brand statement is not a personal mission statement or job title, but rather your catchphrase if you will about your specific expertise. Sometimes it takes longer than expected to discover the right fit. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience., With that in mind, consider describing yourself with words that correlate to these four aspects to. Those are the personality traits your brand needs to fully represent from here on out in all of its visual and verbal communications. the times in which you have caught someone cheating, stealing, or even being Personal brand statements are brief statements that summarize what you do, why you do it and what differentiates you from others in your field. So what kind of personal brand words should you use to describe yourself? Shelley, until recently when I was working with a fantastic HR person (who taught me so much with her incredible skills), had I ever considered a personal brand. On the web, you have much more control over perceptions because people will judge you solely based on what's . Thats simple, succinct, and its enough of a teaser to get a response like: Wow, tell me how you do that. Thats your invitation to elaborate on your 30-second elevator pitch. Your Look and Style. 10 Bold Personal Brand Statement Examples. You might even want to speak with a personal branding consultant to strike the right balance. Hope this helped you stand out from your competitors! B and C in case Plan A didnt work out. By honing in on these areas, you can start to build a strong personal brand that will serve you well both professionally and personally. This is why a concise personal brand statement is so important. Get help for patent invention InventHelp experts. about your character and credibility. This will help set you apart from all the other people who offer similar services or operate in the same industry. Youll know right away if the other person swallowed the bait by watching their body language and by judging their response. Social Media Amplification (The Modern Guide to Drive ROI), How to Create the Most Influential Brand Evangelists. Hard-working 2 . describe you and what would they say about your best work traits? Wendi Weiner 5 Min Read Whenever I work with clients to develop their personal brand, one of the first pieces of information I seek to extract from them as part of the process is the following question: As a matter of fact, you really have just a few seconds to introduce yourself and present your personal branding statement. UGC Creators: What Are They? also lean in on the personal growth you have achieved by being collaborative. If youre looking to make your personal brand more irresistible, focus on using words that will resonate with your target audience. 2) Your brand is your self-impression. Mix and match them to create a professional persona that accurately reflects who you are. the words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. For example, take a look at this person who calls themselves an influencer of change.. You can leverage your ethics and strong moral compass to show how The process for identifying your ONE word is just as important as your actual ONE word. Or even a "great" voice. Glad you enjoyed the post and thank you for sharing your post with our readers to add more suggestions. Andrea Perez uses powerful adjectives to describe who she is and her valuable experience as a consumer marketer. Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun Consider your qualities. We recommend taking a glance at your personal brand statement every 3-6 months to see if anything needs to be changed. Theyre wrong you have way less than 30 seconds to make your first impression on a hiring manager, prospective client, or somebody you meet at a networking event. Dont procrastinate creating your statement. These examples can be used as templates for inspiration when making your own personal brand statement. Every great brand has a story, from Converse Shoes to Marilyn Monroe to cartoonist Hugh MacLeod. Coming on too strong, too fast is something that many people do. We have over 60,000 monthly readers that would love to see it! This will make you more effective than if you simply called yourself results-oriented or something else that is canned. A solid personal brand statement example would be: I help your brand gain visibility online.. These are all admirable qualities to have, so take pride in the 3 words you choose. If they show interest, you can and should elaborate but once again, you have to do it without boring the person youre speaking to. Press Esc to cancel. Dont get caught up in thinking if you didnt pick a word that falls into a particular category you dont possess these qualities, e.g. Do clients feel that strongly about your brand? This helps you discover your target audience, your visual aesthetic and create guidelines around your brand. , but they can definitely support it. It explains what you do (value), for whom do you do your work (target audience), and how do you do it (unique selling proposition). Should you use personal brand adjectives? While some might think this feels too forward, the best examples of personal brand statements do this well. Consider Have a personal website, or at the very least use social networking sites like Facebook, Twitter, LinkedIn, etc to reach potential employers and use your professional statement. Without them, you're just pressing on the gas without looking. It communicates the value you offer. It will save you time and effort while achieving your goals of growing your personal brand. This helps you figure out who you are, what you stand for and where you add value. Its important to let your accomplishments speak for themselves. These will be guiding factors in helping solidify your brand personality. Your personal brand is one of your most important career development assets. Hard-working 2. Brand Adjectives: Daring, spirited, imaginative, up-to-date. Ive run an Emmy award winning motion design/brand consultancy for over 23 years. They are the words that you want people to associate with you and your brand. Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. describe yourself both professionally and personally. And I failed At first. Character points to strong moral and ethical principles and for those that identified a word in this category, it means above all else this is how they want to be known. You can use more than just a handful of words to describe yourself, and you should. 3. No matter your occupation or personality, you should have your own personal "dress code" that follows your unique look, tied to your personal brand and goals. Who better to trust for a personal branding statement example than a personal branding coach? And the third category, Drive highlights words such as determined, trailblazer, intense and game-changer, and yes I know this is two words. Maybe you once had a phenomenal customer, You might have heard the term UGC creator tossed around a lot lately and wondered what exactly it means . A la mode means "in style" or "trendy". Have data-backed and tactical advice to share? Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. Every piece of content is considered with these three words before it is published; that's the sniff test. This shows that youre focused on taking action instead of just talking about it. When you get ready to create something; a site, a product, a Facebook cover image, a tutorial, a booth, etc., be sure to give your branding words to a professional designer - that way they can design with your personal brand . I build communities and evangelize for the things I believe in. Life throws many wrenches at us, but its often our ability This gives you a significant advantage over other profiles that have their value spread thin throughout their entire profile. By doing so, youll come across as more sincere. What was somewhat surprising was the responses fit into three overarching categories; Expertise, Character and Drive. In my coaching, workshops and key note speeches I seek to make an impact. . After I spent hundreds of hours networking on my LinkedIn, I was sourced by a Google recruiter and now sit on their staffing team. Im a Growth Marketing Strategist, aka The Strategy Hacker, who empowers brands to achieve next-level success, maximize revenue, elevate brand authority, establish powerful communities, and skyrocket business growth through cutting-edge marketing strategies and results-driven social media solutions.. LinkedIn profiles have reference sections where people can say nice things about you. I am very passionate about one thing: teaching people (entrepreneurs, marketers, etc) how to achieve rockstar results with their social media, especially Twitter. being able to jive with different personalities across all functions of the It's called The Power of Three. Nothing is more off-putting than a company who's name and tagline say nothing. thinking and good judgment in times of stress. LeadFuze aggregates the world's professional data and the companies they work for, to give you an easy way to build the most targeted, and accurate list of leads imaginable. As a result, I created an infographic to highlight how people position their brand in ONE word. Heres a little-known fact about writing: verbs are more effective than adjectives. Even though its time-consuming, your personal branding statement should be revised at least once a year to reflect changes and advancements in your professional career. aristocratic or having or showing fine personal qualities or high moral principles and ideals. Your personal brand is one of your most important assets for your long-term career development. Words like curious, driven, optimistic, passionate, intelligible, open-minded, creative, determined, self-reliant, humble, and focused may come to mind. Put Your Personal Brand Into Practice It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. Think about why you are choosing these words and how they relate to your brands values. Why? dishonest. Id love to hear from you! Aaron Ward is an entrepreneur whose passion is to help creators create and sell digital products online. business. Its often a subtle distinction that a lot of people overlook. How would you handle it? Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias The Strategy Hacker! :). I teach people how to use unconventional strategies to land jobs they love in todays market (without connections, without traditional experience, and without applying online).. Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. The answer to this question helps us cut through the clutter. Companies are always changing, and growth is part of the process in any company (from start-ups to even those on the verge of an IPO). Next up is the builder of things and communities, pictured anonymously below. Aaron Ward. Its also important to understand why the client feels this way and to explain how these characteristics are applied in real-world examples. If youre careful, you can use words like award-winning, community advocate, and side hustle to highlight your achievements or community roles. Thats why its important not to confuse your message with your personal brand words. Its a subtle difference that most people miss. Feeling inspired by those personal brand statement examples? Ultimately what it comes down to is being authentic He turned a history degree into a fulfilling career in digital marketing and UX, then founded Employed Historian to show others how to do it for themselves, too. This is something that we need to make more clear moving forwards, thank you! Thanks for this article and thought process. Describe yourself with professional words that are appropriate to use in relevant settings. Your story is your brand. things from the other side of the transaction, and applying best practices when When you present your personal brand statement to someone else they will likely circle back around to you later if they want to work together. They correspond to the four Keirsey temperaments. It's fascinating to see the variety of words each of you has chosen. something instead of just talking about it. At the core of his personal brand is a beautiful portfolio website, made in Webflow. Professionals are embracing social media to share advice and unique insights about their industry. Then I figured out why. 3. Its especially true if the goal is to implement pharmaceutical management in your business. Once you understand how you want to be perceived, you can proactively explain your brand to others, with body language, gestures, personality, etc. This person describes herself by what she loves to do: Writer, Designer, Researcher: Sr. It is the unique combination of skills, experience, and personality that you want the world to see you. After listing the three words, give a brief . The following 6 steps will help increase your self-awareness, define the competencies you need, and strengthen your personal leadership brand. If you want to download this list as a PDF, you can do that right . LinkedIn is one of the places that make the most sense to put your personal branding statement, more so than any other network. For the past 15+ years, I have been at the forefront of digital evolution and transformation as an intrepid business strategist, thought leader, and functional operator, and called on to develop solutions and technologies that have enabled stronger customer engagement, retention, and loyalty.. Consider things like your personality features, why people enjoy working with you and things people consistently come to you for help with. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect with your ideal audience, your overall messaging, tone of voice, and . However, a personal brand statement is just fluff unless you align your actions with it. Some rules: Each cannot exceed 3 words. Here are three types of words that describe your personal brand. Thats why you get a summary and an entire about section on LinkedIn to. If you find you are someone who gets things done and makes things happen your one word points to Drive. Most of our content while focused on the individual job applicant trying to get a job can definitely be used at the corporate level as well. This may seem a little bit too simple, but when you are trying to find some quality or skill that only you and a few other people have it really helps a lot. But if not, determine what resonates with you the most or ask your feedback providers to rank the list in order of priority of what comes to mind when they think of you. Consider these brand words that describe your expertise. 4. Its what ensures your results are that much, You know plenty of brand evangelists. As with anything, these should be looked at through the lens of your own experience. and overcome those trials and tribulations that will resonate with prospective employers 500 satisfied clients so far., I turn businesses around by finding scalable growth strategies they can implement today., I organize and focus nonprofit operations around their true mission so they can have maximum impact.. We expect that with correspondence with a bank, not a person. Darrell Franklin. Creating a personal brand makes it more likely that your peers, professors, employers, and anyone else will associate you with positive qualities. Be sure to take note of those too and choose words are a great fit for your brand and your business. . Amanda Todorovich from Cleveland Clinic shared: " [We have] three words: Useful, helpful, and relevant. As a former entrepreneur, I leverage the little-known tax secrets that arent taught in school, saving my clients hundreds of thousands of dollars.. 8. When things are wrapping up, give them your contact information and part ways. Being collaborative is not just about being a team player. The title Worlds Best Boss is a pretty big claim, and I dont think anyone is qualified to make that claim. to craft your professional image without coming across as arrogant or desperate. Personal branding is important, but not that many people can tell you how to express that in one or two sentences. Personal Branding is the process of establishing yourself as a thought leader in your industry. Its important to have a professional philosophy and solid professional track record. She establishes herself as an expert on Twitter and someone that cares about being a teacher and coach for others. Most professionals on LinkedIn use adjectives to describe themselves, but this is not the best way to communicate your brand. Save my name, email, and website in this browser for the next time I comment. Im The Mary Poppins of CX/UX. They can be used to describe an individuals personality, work ethic, skills, and more. Although this is a great place to put it, too often we see people ignore LinkedIn as an outlet. For Character words include honest, reliable, sincere and trustworthy. Try EveryoneSocial's employee advocacy platform for FREE. He uses language that anyone could understand and highlights how he has unique knowledge that he uses to help and teach people. They dont drone on and on, instead, they get right to the point and let the details get sorted out later. My experience and feedback has taught me that I bring value to the teams I work with because: I speak geek, marketer, designer, salesperson, client, data whisperer and at some point I tried to learn Shriiwook (Ive always wanted to understand Chewbacca like Han did). LeadFuze gives you all the data you need to find ideal leads, including full contact information. Creating a three-word brand that works for you in your future job and is recognizable will add to your credibility with a potential employer. This is particularly helpful for recent grads who may not have much work experience. 60 adjectives to help describe your brand's personality Home About Services Portfolio The Brand Room shop Freebies VIP Design Days membership Blog Testimonials Contact More Intuitive, story-driven graphic design and brand strategy Upscale your business + reach more customers with a luxurious, thoughtful brand identity. It can make a significant difference in short-term job searches. Loved by salespeople, recruiters, and marketers. Beyond her work experience and interests though, she shares some of her hobbies and interests, which helps show off her positive personality. A lot of companies value having employees that will act as brand advocates and will choose applicants with stronger networks and online presence because of that. Imagine being faced with a difficult situation How did you apply your resourcefulness To learn more about DocStation, visit https://docstation.co/features/medication-therapy-management. Brand adjectives are the words you choose to describe your brand's visual identity. Since it is such a powerful marketing tool, you are going to want to spend enough time on it to make it fantastic and ensure that it projects exactly the image of you that you want. People will search for you online and check out your reputation when they are evaluating whether to hire you or partner with you. No matter your career path, you want to be able to do the same. These are some of the best personal brand statement examples on social media today. They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. 1. Words can't create a personal brand for you, but they can definitely support it. A brand is an intangible marketing or business idea that helps people identify a company, product, or person. Diego Granados doesnt just say he works well with different teams with his personal branding statement example he also explains why. Product Brands: It involves promoting one individual product which requires good market research and accurate targeting for your market and personas. Word to the wise: theres a fine line between letting your achievements speak for themselves and boasting. Denise lives and breathes her brand which, clearly shows throughout her online presence. When Im not advocating for exceptional candidate experience or teaching my coworkers the ins and outs of LinkedIn, Im on Linkedin sharing professional insight, in my home office making lightweight clay earrings, or watering my plants. Consider how you have had to come up with Plan Taking your personal brand statement and making it easily found will help share what youre all about, even if someone doesnt have a lot of time to look at your profile. Sage Alliance, a Leadership Performance Company, provides coaching, team-building and assessments, workshops and speaking on topics including; leadership development, empowering teams, communications, lasting impressions, personal branding and building a coaching culture for executives and high-potentials for both team and individual leaders. This helps develop the clients personal brand because these words formulate key selling points of the client to a prospective employer in a job interview. Thank you Mrs. It is tempting to exaggerate your abilities, but this is not the place to do that. Unambiguous. Rather, its something you should consult, review, and revise on a continuous basis. These adjectives describe my personality: I am a culture champion, creator, and teacher. In the end, its not the exercise of boiling this down to ONE word, its about gaining clarity around your point of differentiation; who you are, what you stand for and where you add value. If youve ever cringed a little at someones LinkedIn profile then you know what Im talking about. Choose 3 words that you'd use to describe yourself. Personal Branding For Dummies. What adjectives would you use to describe your business? You see, this query is a great way to define your brand. After all, recruiters are pressed for time. I cannot emphasize this fact enough when looking for a job you have to be willing to be your own advocate. These keywords that describe your industry expertise are: I am an effective and versatile creative strategist who is resourceful, methodical, experimental, and curious. Even after youve decided on a statement, it is a good idea to check with a friend to make sure that your idea of yourself matches what others think of you. You want to be approachable and interested, but realize that most actions are not taken on the initial day of contact. If you get multiple words or themes determine if one word stands out more than the others. When it comes to personal branding, there are certain words that can make all the difference. Consider if you have Use personal brand adjectives sparingly and in. We've seen thousands of resumes and CVs that say people are "motivated team players." Those are great things to be, yet too many people write the exact same words. It acts as a mission statement for his career and what he values. Consider Your Brand As A Personal Relationship. If youre looking to make your personal brand more irresistible, check out these brand words that will help get you there! Your post has given me clarity to define my personal brand statement. A resume is your golden ticket to getting the call. In case you want some personal brand statement examples to help guide you, there is a handful below.

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