Should we just not drink beer at all? Super Bowl 2022: The most notable commercials Some highlights include an "Austin Powers" reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple. Alexa is reading Scarlett Johansson's and Colin Jost's minds in this commercial. It just makes me . Historically, camera technology hasnt accurately represented darker skin tones, Google states in an on-screen message at the start of its Big Game ad for the Pixel 6. Making far feel close.. But if thats the case, we can forgive Uber Eats. Despite those considerable hurdles, Cue and its agency managed to pull off a commercial that informs and gently entertains by normalizing a newfangled device that reminds us of a pandemic wed rather forget. But it works, thanks to this commercials superbly comedic interplay between power couple Scarlett Johansson and Colin Jost. Virtual miniature NFL legends come to life in this commercial by the league. We then see him go contentedly through the rest of his lifefalling in love, getting married, having a child, aging and finally lying in his casketwith the can firmly lodged on his forearm. Cue a voice-over, raising our hopes for some sort of explanation. Neither is this spotdespite the best efforts of the estimable Idris Elba. Wed have laid odds with one of the seemingly hundreds of online betting brands in the Super Bowl that it couldnt be doneespecially since this spot risks portraying Alexa as a mind reader amid public paranoia over data and cyber stalking. The NFL promised a blockbuster ad this year, and weve been girding for a touchdown, given that the league leaked some intriguing details: Its spot would feature puppetry, CGI and an all-star slate of gridiron giants, including Walter Payton, Rob Gronkowski, Ray Lewis, Aaron Donald, Deion Sanders, Marshawn Lynch, Kyler Murray, Al Michaels and more. Were not sure what Skechers was smoking when it came up with this ad. Its no fault of Elbas, but the gag goes cold pretty fast even as it builds toward his bleeped admission at the end of the commercial that the brand is kind of shit at naming. You can watch the ad here. Alright, so cordless headphones, you can watch movies through your phone, and yall got electric cars? asks 2003 LeBron, who is played by actor Bentley Green. Arnold Schwarzenegger is Zeus and Salma Hayek Pinault is his wife Hera in this charming BMW spot. Feb 13, 2022 5:38 PM EST. Young LeBron declares that the future is crunk!which amuses present-day LeBron and prompts him to ask, Anything else you wanna know?. Super Bowl 2022: Trailer for halftime show sees Eminem, Mary J Blige, Snoop Dogg and more join forces. (Hey, it doesnt actually taste like a real cocktail, but at least you dont have to strain yourself with a shaker.) Oh hey, Jones! cries Rashida. Fortunately, Hera is attuned to her hubbys funkshe is (or was) the goddess of marriage, after alland knows just what to do to snap him out of it: buy him a new BMW iX. Trailers for Jordan Peeles Nope," "Doctor Strange in the Multiverse of Madness" and "Jurassic World: Dominion" all also dropped during the Super Bowl. And while there is indeed no voice over (nor hyphens, nor copy editors, apparently), there is an electronic-music soundtrack with a rapidly escalating, get-the-party-started beat thats straight out of the aural playbook of superstar DJs. This spot craftily plays on her checkered history to hilarious effect as people ponder Whats gotten into Lindsay? The Mean Girls star beats Dennis Rodman at Jeopardy! (buzzing in first to answer a question about his own life); reduces the paparazzi to tears by turning in early rather than hitting the clubs; andin one especially belly-laugh-out-loud scene bedazzles Danny Trejos ankle monitor as she trades DUI for DIY. (Trejo steals that sequence with one word: Gorgeous!) All too often during the Big Game, we see celebrities trotted out as nothing more than window dressing. More from Ad Age: See Mike Myers play Dr. In Crypto.coms ad, Lakers star LeBron James meets his younger self for a pep talk. And, honestly, throwing Lays at a wedding instead of rice is a delicious idea. Its enough to make us want to buy a ticket to a Miley Cyrus concert just so we can holler Do It For the Phones, Freebird-style. As they careen off-road, a third driver zooms up alongside and splatters mud over Leslies windshield. (like interest-based ads), we may share your data with our marketing and advertising . More from Ad Age: See Idris Elba star in Booking.coms Super Bowl teasers. Here are the best (and worst) 2022 Super Bowl commercials: BEST: Silverado "Sopranos" "The Sopranos" opening credits get a makeover with Chevy's new electric Silverado and an emotional. Such a lost opportunity! Its a dopey conceit for an adand a confusing one, given that its running amidst other spots for apps that involve actual (online) betting. CBS in 2021 sold Super Bowl ads for an average of $5.6 million, Bloomberg reported last year. In the final two-minute commercial, a couple of kids playing a video game at home are stunned as players spill out of the screen into their living room ready to rumble. After a brief exchange about hype and being ready (in regard to his NBA career),2022 LeBron tells 2003 LeBron, I cant tell you everythingwhich is profoundly disappointing, because this is an ad for a cryptocurrency exchange. Cheetos & Doritos Flamin' Hot "Push It" Super Bowl 2022 Commercial Marketers still, of course, had to grapple with plenty of pandemic restrictions and uncertainty as they produced this years crop of Big Game ads, but it seems as if pretty much everyone just collectively decided to go with the flow and not let the recurring darkness of real life intrude on the commercial entertainment. Creative Agency Have questions about this ad or our catalog? More from Ad Age: See the NFT cameo in Bud Light Nexts Super Bowl ad, Even more from Ad Age: Prank Bud Light Next website gets taken down. Were really warming up to you, kid, says the thermostat. Thank God (or Zeus and Hera, if youre BMW). Lindsay Rittenhouse Golfer Brooks Koepka is deciding what to order. Evil and his entourage will love this reunion, especially given that Myers and Green are in fine form as bickering father and son, and because the ad serves up the Super Bowls best product reveal: Baby Me (aka Kyle). This, apparently, is a cult compound for fans of Irish Spring deodorant soap, who subject their visitor to a forced cleansing ritual while chanting Cast thy smell away! Freshly bathed, our protagonist suddenly breaks out in dance, joining the others around the base of a giant, monolithic bottle of Irish Spring body washa clear sign that hes a weak-willed sheep and has unthinkingly surrendered his freedom just to fit in. Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads - YouTube Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads. Coinbase's ad featured a QRcode bouncing from corner to corner of the TV screen. Were not certain, but it successfully appeals to the sloth in us. The increased entertainment value (and decreased earnestness) came, in part, via absurdist humor (thanks, Pringles! Clever, or too clever for its own good? Instagram; Twitter; Dave Quinn is an Editor for PEOPLE, working across a number of verticals including the Entertainment, Lifestyle and News teams. Once verified, the information you provide will be displayed on our site. It starts out innocently enough, with a cheerful TurboTaxer declaring that TurboTax Live matches you with the tax expert who is right for you. But then it turns into a surreal parade of charactersa nervous freelancer, a sketchy crypto investor and Jason Sudeikis for some reasonwho transform into each other via the unnerving removal of prosthetics and costumes. In its Big Game spot, investing platform eToro wants us to imagine a community where millions share ideas, trade stocks, crypto and beyond, as an announcer puts it. J.R.R. Its done with eerie precision, thanks in part to Chevy and its agency working with Sopranos creator David Chase and Phil Abraham, director of the shows title sequence. The good news is that with all the money Coinbase saved on commercial production costs and server redundancy, theyll hopefully have enough money to pony up all the digital loot. 1 hour 13 min ago, By (His wife pipes in, Yeah, we made great time.) Peppered within are visual references to eliminated teamstogas and animal skins inspired by the Kansas City Chiefs and Buffalo Bills uniforms. And thats just one of what our announcer calls 137 flags on the play. The game finally rests on Peyton Manning, who fumbles as a human baby enters the room and tackles him, shaking loose the ball, which is promptly intercepted by Walter Payton. More from Ad Age: Watch BMWs Super Bowl with Arnold Schwarzenegger as an aging Zeus, (or 1 star, depending on whom you ask) Chelsea Ritschel. But neither performer is actually shown, despite the fact that they presumably dont come cheap. Its also a commercial completely unworthy of Morgan Freeman. Notably, the spot brings up FTX and what its for only in the last 10 seconds or so, which is merciful given how sick everyone is of hearing about crypto. Were very happy that this Toyota ad, which premiered during the Winter Olympics, is also getting Super Bowl airtime. Opened in September 2020, SoFi Stadium is the home to both the Los Angeles Chargers and the Los Angeles Rams. Doritos & Cheetos Super Bowl Commercial 2022: Huge Stars Are Voicing Thanks for warning us, Wallbox. Push It | Flamin' Hot | Super Bowl LVI TV Spot - YouTube This seeming spot for Barbie Dreamhouse goes off the rails fast when a perky grown-up, played by Anna Kendrick, extols the features of the diminutive residence and then claims that Barbie found out about this Dreamhouse with an alert from Rocket Homes! That appears to be news to the main child in the ad, who says, skeptically, She did? Kendrick somewhat condescendingly explains, Well, its a supercompetitive marketa cue to introduce some supposed other dolls in the Barbie multiverse: Better Offer Betty, Ca$h Offer Carl and House Flipper Skipper, who are brought on set (and voiced) by other kids. Subscribe to Ad Age now for the latest industry news and analysis. Flamin' Hot gets is own spot with Cheetos and Cool Ranch in this tortilla chips company's commercial. More from Ad Age: Matthew McConaughey prefers Earth to metaverse in Salesforces Super Bowl and Olympics ad. From a Frito-Lay commercial starring. Hologic. This God-like entity that has the power to unite our world and turn back millions of years of history? As he floats over farmland, an outdoor wedding and downtown San Francisco in a hot-air balloon (um, why? Our narrator-turned-philosopher Ewan McGregor (who is known for, among other things, travel experience programs such as The Long Way Around) reminds us of whats really important in life as he strides by live commercial sets producing spots that look suspiciously like those for Budweiser (a horse and a dog in a stable), Bud Light (dueling knights reminiscent of the brands Dilly Dilly brigade) and a crew of floating astronauts (which could be from any one of a host of Super Bowl spots, none of which we can remember nowand thats the point). More from Ad Age: Zendaya sells seashells in Squarespaces Super Bowl commercial. An adorable robotic dog. What makes this ad so impeccable isnt simply the idea or the casting, but its attention to the tiniest detailsthe race takes place on Jones Pass, all the license plates read #1JONES, and its set to Its Not Unusual, sung by none other than Tom Jones. Including Doja Cat makes the ad lively (note to Doja Cat: you just blew your chance at a McDonalds Famous Orders contract), but in this ad she does not seem to have any clear connection to the Taco Bell brand. Budweiser should sign him for its next Clydesdale commercial. We open with a boutique shop owner looking over a pile of papers while a crazy cat lady wheels in on an office chair singing (well, more like mangling) All I Do Is Win. We then shift to a tavern keeper exchanging smiles with a sympathetic DJ Khaled. The swarm, which weaves around office and residential towers, briefly changes shape to create a giant thumbs-up, which presumably was meant to make the swarm look friendly, but instead made us think of Facebooks logo. Best and Worst Super Bowl Commercials 2022: Watch Ads, Videos Online As each animal gets their groove on, Frito Lay urges viewers to "Unleash Your Flamin' Hot.". Instead, Thee Stallion takes the form of an animated songbird and Puth is presented as an animated fox. After the curtain closed in the wee hours of Feb. 14, these were the top 10: E-Trade baby has to delay his retirement due to his finances. The 28-year-old Saturday Night Live comedian starred in a Hellmanns commercial with his mom to promote the mayonnaise makers initiative to tackle the issue of food waste. Then again, this delightfully lethargic message couldnt be better-timed for Super Bowl viewers beached on the sofa with a bag of chips and a six-pack of, well, whatever was closest. 2022 NBC Universal . Lovinger said the number of ads aired during the game would likely be between 80 and 90,. Super Bowl Commercials 2022 Highlights From All The Ads - Hollywood Life 2022 Super Bowl Commercials guide - DAILY COMMERCIALS . Watch NFL NBA Soccer NASCAR Motors Golf Cycling Horses MLB Oly NHL On Her Turf NCAA BK NCAA FB AA Bowl USFL Podcasts Dog Show Skating Rugby Tennis MORE. We begin with Tommy Lee stopped on a deserted road. More from Ad Age: Gillette is back in the Super Bowl for first time in 16 years. When the camera pulls back, it reveals a kazoo player standing above her on the second floor. Ahead of the big day, some outlets described Sunday's game as "crypto bowl" due to the number of expected cryptocurrency related ads. Super Bowl 2022: Full schedule of commercials to watch for By Lauren Sarner February 12, 2022 3:44pm Updated The tradition of offbeat Super Bowl commercials continued Sunday with a. Matching mom and baby First Mothers Day mommy baby sloth matching shirt and bodysuit gift set - great gift for Mothers Day 22MD-010-Set . The 34th ratings had nearly 150,000 panelists weighing in on the pop-culture conversation, adding another impressive chapter to the all-time vault. Caddy: Zero. Super Bowl 2022: Full schedule of commercials to watch for - New York Post 2022 Super Bowl leaked commercials: A look at the ads that will air Doritos Super Bowl commercial: Inside the latest Frito Lay ads Actress Jamie-Lynn Siegler, who played the daughter of mobster Tony Soprano in The Sopranos, recreates his ride from Manhattan to New Jersey in the HBO series iconic opener. Shes operatically self-absorbed and entirely unable to read a room (she raves about Carvana at her workplace, at her sons workplace, at her sons wedding, etc.). So we were excited for this commercial, until we realized we were blinded by nostalgia. What were left with is a milquetoast message that Skechers is comforting but not illegal. Super Bowl 2022: The top moments from the night, imagine a life if their Echo devices could read their minds. Famous golfer and social media influencer Paige Spiranac is now Inside Edition's special Super Bowl correspondent. Frito-Lay this morning released its anticipated Super Bowl ad starring Megan Thee Stallion and Charlie Puth, appearing as voices for jungle animals awakened by the . Doritos Super Bowl 2022 ad - DAILY COMMERCIALS But this is a case of the brand overpromising with its teaser ads, which show the actual artists bewildered by orange-dusted animal footprints in their trailers. This site uses cookies to provide you with a great user experience. The ad includes Davidson getting tackled by, most appropriately, the former New England Patriots star linebacker: Jerod Mayo. And the quiet revelation (via on-screen type) that the McKeever brothers went on to win 10 Paralympic medals together (with Robin serving as Brians sighted guide) has chill-inducing impact given that its paired with a shot of the actual brothers, now in their 40s. But to us, it lacks the rollicking joy of the epic 2019 spot, The Hundred Year Game, which is the benchmark the NFL will forever have to beat. Jon-as? queries an incredulous Leslie. This version of Levysuddenly wearing a leather jacket and sporting Fabio-esque locksis fully capable of maneuvering the Z through death-defying twists and turns without spilling a drop of his java. As he spies a pile of invoices, the barkeep looks over to the establishments stage, where a customer performing karaoke murders the same tune. This is one weird-ass fever dream of a commercial. But wait, hold the CupFone: This year, WeatherTech is departing from its flag-waving factories and earnest workers and getting a bit fancy. Koepka: Zero? The Doritos 2022 Super Bowl Commercial Has Twitter Smiling - Mashed.com Finally! Rhetorical Analysis of Super Bowl Commercial Adverts.docx When her physician comes in and tells her everything is OK, Blige is palpably relieved. This commercial is brilliant on two levels: Its sentiment is spot-on for a nation climbing out of a pandemic that has forced many to rethink their values and re-prioritize relationships and experiences. According to a behind-the-scenes video, it took 47 cast members, 56 hours of rehearsals, three months of production and one expert choreographerMandy Moore of La La Land fameto create what Vroom calls Flake the Musical. Honestly, its more charming than many actual musicals weve seen over the yearsand infinitely more bearable because its over in just 30 seconds. Booking.nah. If youre a Scrubs fan, maybe thats enough? Watch the 2022 Super Bowl ads | CNN Business This spot executes its strategyto show that the brand brings you more than just foodin flawless fashion. More from Ad Age: Seth Rogen and Paul Rudd relive wild tales in Lays Super Bowl commercial, In Crypto.coms Big Game spot, LeBron James travels back in time to 2003 to talk to a younger version of himself. Fabled quarterback Peyton Manning, golf great Brooks Koepka, soccer standout Alex Morgan and ballers Jimmy Butler and Nneka Ogwumike are primed for competition at the Superior Bowluntil tennis superstar Serena Williams coolly strides in. Watch the Best 2022 Super Bowl Commercials Released So Far The intimation is that if Seth is OK with it, why should we be afraid? A towel bar obligingly bends to accept his tossed-off wipe and a dress shirt flies across the room to affix itself to his body. Perhaps the best bit in this fast-moving montage is the tiny football that somehow ends up lodged in the maw of a sleeping grandma (We done killed granny!). The couple has decided to retire to Palm Springs, California, and while Hera seems to be adjusting nicely, Zeus doesnt quite know what to do with himself. Schwarzenegger and Pinault are lowkey great here, and the production grace notesthe costumes, a (CGI) mini-winged pet Pegasus named Peggy, the use of Eddy Grants Electric Avenue as the closing soundtrackare terrific too. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. Watch every star-studded 2022 Super Bowl commercial. in the same situation. No, wait, it was the Health-and-Wellness Bowl! Voice Over Bird Animals Bears, Birds, Crocodiles, Deer, Foxes, Sloths, Water Buffalo Agency Goodby, Silverstein & Partners . The Doritos teaser opens with Megan Thee Stallion clad in stilettos and a tight red dress strutting between movie set trailers with a bag of Flamin' Hot Doritos. The bewildered birdwatcher tries to retrieve her snacks, but is denied when the charged-up sloth scampers away with the goods. Actor. And thats a big gamble given that the Super Bowl reaches 90 million souls, the broadest possible swath of TV-viewing humanity. Real-Time Video Ad Creative Assessment While snacking on a bag of Flamin' Hot Cool Ranch Doritos, Megan Thee Stallion approaches her trailer on set for Frito-Lay's Super Bowl LVI commercial and is surprised to find herself locked out. In a beach-ready commercial for Squarespace, Zendaya stars as the charming Sally from our favorite nursery rhyme, "She Sells Sea Shells." Filmed in the same black-and-white style, the spot celebrates the lazy as renegades, outliers and pioneers who work smarter not harder, while we watch a woman tenderize meat with a massage gun, a man blowtorch his driveway rather than shovel, a guy walk a leashed dog on a treadmill, and a woman break off an icicle for her drink rather than get up to fetch some cubes. Before the 2022 Super Bowl game brings the Rams and the Bengals face-to-face to compete on February 13, Frito-Lay has premiered a "Flamin' Hot" commercial. More from Ad Age: Behind the Super Bowl electric vehicle ad blitz. Kudos to Planet Fitness for featuring someone actually relevant to the product. Does this man not realize what a slippery slope it is to submit to bathing mandates? Let the postgame quarterbacking begin. Were not sure how Wallbox figures electrocution is funny, but were not amused. Best and worst Super Bowl 2022 commercials | Ad Age EV-il in GMs Super Bowl commercial, We love Kevin Hart. Either its in-your-face artiness/edginess works for you, or it doesnt. Either way, that dog is a winner. If youre not already familiar with these characters, well, good luck making sense of this commercialwhich is a roundabout means for GM to promote its ambition to go all-electric (and, apparently, take over the world). So what we actually have here is an anti-hype ad thats pure hype. The payoff at the end with Pete Davidson almost seems superfluous, but we wont deduct points for that because, well, its Pete Davidson. OK, sure, it was all of those thingsat least if you subscribe to the theory that three or more of the same sort of commercial in the Super Bowl makes for a trendbut mostly it was the Incrementally-More-Fun-Than-Last-Year Bowl. 1:23. For advertising nerds, the comeback of Super Bowl icon the E-Trade Baby is the ad equivalent of Deion Sanders, Brett Farve or Reggie White swarming back onto the gridiron. Do we regularly drink beer we dont enjoy? Almost. Judann Pollack (Judy) is executive editor of Ad Age. Who is this new device? queries the virtual assistant. The comedic tone is jarring in a good way, which is exactly what youd expect of a commercial co-written by Rogen and his longtime collaborator Evan Goldberg (Superbad, This Is the End), who also served as director. But despite all the antics, its not that interestingits just a montage of reckless behavior (which is probably not the best message for a gambling app). It doesn't take long before a full wildlife remix of Salt-N-Pepa's "Push It" takes off with water buffalo on bass and a bird (voiced by Megan Thee Stallion) singing the "ooh, baby baby" hook from the mouth of a crocodile. And the car, which in the original series was a 1999 Chevy Suburban, is now the Chevy Silverado EV, which Siegler charges up before embracing her brother, Robert Iler, who played A.J. All-electric, Hera confirms. A financially savvy baby. B-to-b software giant Salesforce teamed up with the actor-slash-adman to create the spot in support of its new #TeamEarth cause-marketing initiative, which, per its stated goals, aims to inspire businesses and individuals to help build a more fair, equal and sustainable future. But instead of saying that, McConaughey starts by dismissing the idea of space as the new frontier with a Larry Davidesque ehhh, and then declares that Its not time to escape, its time to engage (because folksy astronauts always use marketing-speak like engage, right?).
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